 |
|
FREQUENCY |
107.9 FM Stereo |
|
COVERAGE
AREAS |
Port
Elizabeth and surroundings, Despatch/Uitenhage and surroundings, Jeffreys Bay, |
|
LSM
GROUP |
15% of total listeners in LSM 3 - 5 and 85% in LSM 6 - 10 |
|
AGE
GROUP |
16 - 45 years |
|
BROADCAST
HOURS / DAYS |
24/7 |
|
BROADCAST
LANGUAGES |
40% English, 30% Xhosa, 30% Afrikaans |
|
TARGET
MARKET |
Entire community, concentrating on the employed and professional sector. |
|
PROGRAMME
FORMAT/ GENERAL INFO |
60/40 ratio of music and talk. Each program dedicated to a different aspect of health, education and community events. The station is dedicated to the upliftment of the community of the Bay FM broadcasting area. Listeners consist of all sectors from diverse cultural composition of the Eastern Cape Community. The radio broadcasts in all three main languages spoken in the area. currently broadcasting to a prospective listenership of 500 000+. |
|
LISTENERSHIP FIGURES |
61 000 RAMS AUG 2011 |
