 |
|
FREQUENCY |
101.5 MHz FM Stereo |
|
COVERAGE
AREAS |
Highway Radio broadcasts down the coast from Tugela, through Stanger, Blythdale Beach, Kwa-Mashu, Durban, IsiPingo, Amanzimtoti, Park Rynie to Hibberdene. Includes Clermont, Pinetown, Camperdown, Harmasdale & Pietermaritzburg. |
|
LSM
GROUP |
6 - 10 |
|
AGE
GROUP |
16
- 49 (With largest group being between 22 and 27 years old) 40% Men 60% Women |
|
BROADCAST
HOURS / DAYS |
24/7 |
|
BROADCAST
LANGUAGES |
English (55%), Zulu (42%), Afrikaans (3%) |
|
TARGET
MARKET |
Multi cultural Christian community, with nearly half the listeners being Indian (35%), Black (30%), White (25%) & Coloured (10%) |
|
PROGRAMME
FORMAT/ GENERAL INFO |
45% Talk 55% Music |
|
LISTENERSHIP FIGURES |
94 000 RAMS AUG 2011 |
