Abundant Media (Pty) Ltd trading as:
Who is The Media Connection?
The Media Connection (TMC), a division of Abundant Media (Pty) Ltd, began trading in March 1999. TMC is a radio airtime sales company, currently servicing Community Radio throughout the country. Our carefully selected radio portfolio includes some of the fastest growing Community Radio stations in South Africa.
The Media Connection is owned and managed by an innovative and diverse group of highly experienced individuals, the combination of which has resulted in The Media Connection rapidly moving to the forefront as a leader in the radio airtime sales industry in South Africa.
- 74% women owned
- Black Female Control – 26%
- 50% Black Women managed
- Started in 1999
- Current QSE with Level 1 contributor status
- Current SARS Tax Clearance Certificate
- 31 Staff members
- A dedicated office in Cape Town
- Advertising representation agreements with over 100 community radio stations and 15 outside South African stations in Botswana, Lesotho, Swaziland and Namibia.
- Member of the ANC PBF for the last two years
- The Media Connection was awarded a 2nd place in the radio section of the 2012 MOST Awards (Most Outstanding Sales Team) nominated by over a 1000 advertising agency staff throughout South Africa.
|PROFILE OF THE SOUTH AFRICAN COMMUNITY RADIO SECTOR|
- 132 Stations currently on air with 4 year licences
- Broadcasting in all 9 provinces
- Broadcasting takes place in all 11 official languages
- 8.8 million listeners (RAMS June 2012)
- Broadcast to all LSM groups, mainly LSM’s 4-8
both Urban and Rural
- Mandate to inform, educate and entertain
- Non-profit making organisations
- Managed by a Board of Trustees from the community
- Often manned and run by local community volunteers
- Highly participatory and hands-on in the development of their communities
|BRANDING, RADIO and DIGITAL MARKETING OPPORTUNITIES|
The Media Connection has several unique options to offer marketers that are not all available on the majority of other media in South Africa.
1.) ABOVE THE LINE RADIO ADVERTISING CAMPAIGNS
2.) LIVE SATELLITE BROADCASTS
3.) STATION MOBISITES
4.) MOBI SITE DEVELOPMENT
5.) iBUZZ STUDIO DASHBOARD – SMS LINE
6.) SPONSORED PRE-RECORDED PROGRAMMES AND DOCU-DRAMAS
7.) PRE-RECORDED INTERVIEWS AND ANNOUNCEMENTS
8.) TOWNSHIP ACTIVATIONS AND PROMOTIONS
Abundant Media (Pty) Ltd with its 3 divisions is perfectly suited to provide a marketing platform to the client that has never been available in this manner before.